LiftTest: A Bootstrap Proportion Test for Brand Lift Testing

A bootstrap proportion test for Brand Lift Testing to quantify the effectiveness of online advertising. Methods of the bootstrap proportion test are presented in Liu, Yu, Mao, Wu, Dyer (2023) <doi:10.1145/3583780.3615021>.

Version: 0.2.0
Suggests: testthat (≥ 3.0.0)
Published: 2024-01-10
Author: Wanjun Liu [aut, cre]
Maintainer: Wanjun Liu <waliu at linkedin.com>
License: GPL (≥ 3)
NeedsCompilation: no
CRAN checks: LiftTest results

Documentation:

Reference manual: LiftTest.pdf

Downloads:

Package source: LiftTest_0.2.0.tar.gz
Windows binaries: r-prerel: LiftTest_0.2.0.zip, r-release: LiftTest_0.2.0.zip, r-oldrel: LiftTest_0.2.0.zip
macOS binaries: r-prerel (arm64): LiftTest_0.2.0.tgz, r-release (arm64): LiftTest_0.2.0.tgz, r-oldrel (arm64): LiftTest_0.2.0.tgz, r-prerel (x86_64): LiftTest_0.2.0.tgz, r-release (x86_64): LiftTest_0.2.0.tgz

Linking:

Please use the canonical form https://CRAN.R-project.org/package=LiftTest to link to this page.